The Philippine Pavilion was conceptualized and designed in response to the specific brief of the Zaragoza International Expo 2008 organizers: to abide by the theme Water and Sustainable Development.
By obligation, therefore, the pavilion focuses on water management projects all over the Philippines. Participation in this Expo was an acceptance, on the part of the Philippines, of a theme which also attends to tourism promotion as well as state-of-the-art environmentalism. The pavilion design team followed this International Expo theme, per the guidelines set by the National Organizing Committee for the Philippine Pavilion. The design team met the creative challenge of showing the links between and among environmentalism, subtle but effective tourism promotion, and international calibre design.
That they succeeded in doing so—in exhibiting these links—is attested to by the positive response of the Expo visitors.
Baseline statistics and records
There have been an average of 5000 – 6000 visitors to the Philippine Pavilion a day. On the opening day, the 4000+ visitors represented a full ¼ of the total number of visitors to the Expo itself: 20,000 visitors on 14 June 2008. The numbers are increasing steadily, both for the Philippine Pavilion as well as the Expo. The proportion of the total number of visitors to the Philippine Pavilion in relation to the Expo total remains steady: around 20 – 25%.
It is emerging from a lot of positive responses that the Philippines’ responsible adherence to the Expo theme is much appreciated, and lead to considerations of visiting the Philippines.
Records of responses (both positive and negative) are kept by the front-line, Spanish-speaking pavilion staff. These records can form the basis of future assessments of this project.
And on the Last day of the Expo the Philippines was awarded once again the GOLD PRIZE AWARD the highest honor that the expo awards to a participating Nation.
More on : http://www.wowfilipinas.net/index2.php
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